UnitLock runs your franchise sales process, from qualification through signed agreement, on a fractional engagement instead of a full-time hire.
// THIS IS FOR YOU IF //
// NOT THIS ENGAGEMENT //
Here's what that decision actually costs.
Base salary, VP of Franchise Development. Total comp runs $293,500 before equity and bonus (Wray, 2026).
Ramp time before meaningful production. Full pay from day one, results months later.
Hiring risk - wrong fit, culture clash, turnover. Restart the search and the ramp.
One hire rarely brings the system - process, network, FDD knowledge, lender relationships.
The full-time bet isn't just expensive. It's slow and uncertain.
Fractional
System included
Not a consultant. Not a contractor. Senior development leadership that plugs into your franchise - live immediately, paid for the engagement, not the headcount.
40+ territories closed in the last six months, across multiple brands. Not one lucky engagement. A development process that travels. You are plugging into something that already works, not funding someone's learning curve.
A documented development process that runs from first contact to signed agreement. Every stage has an owner, a standard, and a reason to exist. It runs the same in month one and month nine.
Behind the engagement is a partner network that has launched 750+ brands and sold 10,000+ units: FDD counsel, lender relationships, real estate, and vendor partners already in place. A VP hire brings introductions. This brings the bench.
The real cost breakdown, line by line.
Expense
Full-Time Hire
Fractional (UnitLock)
Base compensation
Payroll tax & benefits
Variable comp
Recruiting cost
Tooling & overhead
Ramp time
Turnover risk
Seven stages from first contact to onboarding handoff. Each one designed to solve a specific problem franchisors face when scaling.
The development expertise is the product. This process runs on your existing pipeline.
We filter so you don't waste time on tire-kickers. Financial readiness, brand fit, and seriousness - verified before anyone reaches your calendar.
Candidates understand the opportunity before they get excited. Initial conversations surface goals, concerns, and deal-breakers early.
No more surprises at the finish line. Capital verification and funding path confirmed before the process advances.
Item 19 reviewed, validation calls scheduled, questions answered. Candidates arrive at Discovery Day informed, not overwhelmed.
Site visits and leadership introductions run by someone who's done this thousands of times. No awkward handoffs.
Legal coordination through signing. Clean documentation, no loose ends, no delays from avoidable oversights.
Structured onboarding transition to your operations team. The relationship starts right because the handoff was planned.
Already have lead flow? See how we integrate with your existing pipeline.
// Track Record //
Two engagements, documented in full. The same process runs across the rest.
Engagement
Premium Fast Casual Brand
Eleven territories closed in seven months. A coordinated development process that qualified candidates, reviewed financials, and moved deals through FDD and Discovery Day to signed agreements.
Engagement
Premium Boutique Fitness Brand
Twelve territories closed across three new states. The same development process applied to a different brand, different category, same outcome: qualified operators moving through a structured pipeline to signed agreements.
Get senior franchise development leadership without the six-figure salary commitment. Fill out the form below and we'll reach out to schedule a discovery call.
// GET IN TOUCH //
Fractional Development Inquiry
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Prefer to reach out directly? Nick@UnitLockFranchising.com
