Alpha Fit Club Franchise — Lead with strength. Grow with community.
WolfPack
Lead with Strength. Grow with Community.
Own a FranchiseWe build strong businesses
by building strong people.
Not Your Average"Gym Franchise"
Most group fitness franchises look the same: cookie-cutter programming, sterile studios, and members who feel like strangers. People crave connection. They crave a challenge that feels electric, and a place where they truly belong — not just another gym.
A market That Is on Fire
- $0B+Group fitness industry size (and projected to keep growing).
- 0%of adults say community is the #1 reason they stay in fitness.
- 0XGroup fitness studios have two times higher retention than traditional gyms.
- 0%+Group fitness participation has ramped up in just the last few years, as people choose connection.
Our Beginnings Were
Born in resilience
When founder Sam Tooley faced loss, fitness became more than a workout — it was a path forward. What started as coaching small groups in a single New Jersey studio quickly grew into something bigger: people training hard, showing up for each other, and finding strength together.
That's how the Wolf Pack was born — not as a brand idea, but as a community forged through challenge and grit. And it's that same spirit that drives every Alpha Fit Club today.
Our System
Your Success
Alpha isn't just a fitness concept, it's a system built for growth and retention:
Four Pillars Programming
Capacity, Tenacity, Intensity, Remix
Small-Group Accountability
Members train in packs of four, creating commitment and results.
Immersive Environment
A high-energy, coach-driven atmosphere designed to inspire.
Community First
More than reps and sets — it's about building something together.
Strength IN #'s
- #0Fastest Growing NJ Franchise
- 0Locations Launched
- 0+Studios Coming Soon
- 0Average Members on Launch
- 0MAUV(Top 30% of Studios)
New Jersey 99% Sold Out → Expanding Nationwide!
This is growth you can measure and momentum you can be part of.
Your Pack
Your Path
1. Connect
Book your discovery call. Learn how Alpha aligns with your goals.
2. Commit
Claim your territory. lead your pack(s).
3. Cultivate
Open your studio, build your Wolf Pack, and watch your community thrive.
"Opening my Alpha Fit Club wasn't just a career move — it was a calling. The Pack energy is unlike anything I've ever experienced."
-alpha fit club franchisee
Get Started Today!
*INTERNET DISCLAIMER
Franchise Sales – This page is operated by UnitLock Franchising LLC on behalf of Alpha Fit Club. The franchising information contained in this website is not intended as an offer to sell a franchise or the solicitation of an offer to buy a franchise. The following states regulate the offer and sale of franchises and/or business opportunities: California, Florida, Hawaii, Illinois, Indiana, Kentucky, Maryland, Michigan, Minnesota, Nebraska, New York, North Dakota, Ohio, Oregon, Rhode Island, South Dakota, Texas, Utah, Virginia, Washington, and Wisconsin. If you are a resident of one of these jurisdictions, we will not offer or sell you a franchise unless and until we have fully complied with the applicable presale registration and disclosure requirements in your jurisdiction.