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Franchise Buying Guide

FDD Items 5 & 6 - Every Fee a Franchise Can Charge You

UnitLock Editorial Team
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Items 5 and 6 of the FDD disclose every fee the franchisor can charge you—upfront and ongoing. These two items, more than any others, determine the financial structure of your franchise relationship.

Read them carefully. Fees you don't know about become surprises you can't afford.

Item 5: Initial Fees

Item 5 covers all fees due before your franchise opens.

The Franchise Fee

The headline number—typically $20,000 to $50,000 for most concepts, though it can range from under $10,000 to over $100,000.

What to UnderstandWhy It Matters
AmountYour upfront commitment
What it coversTraining, support, brand rights
RefundabilityWhat happens if you don't open
Payment timingWhen it's due

The franchise fee is almost never refundable. Once you pay it, that money is gone whether or not you ever open a location.

Other Initial Fees

Beyond the franchise fee, Item 5 may list:

Fee TypeTypical RangePurpose
Training fee$0 - $15,000If charged separately from franchise fee
Site selection fee$0 - $10,000Assistance finding location
Grand opening marketing$5,000 - $25,000Required opening promotion
Initial inventoryVariesRequired starting stock
Technology setup$2,000 - $10,000POS, software, hardware
Signage package$5,000 - $30,000Required brand signage

The Hidden Initial Costs

Some "fees" aren't listed as fees because they're framed as purchases:

  • Required equipment packages
  • Initial supplies from approved vendors
  • Architectural/design fees
  • Permit and licensing assistance

These may appear in Item 7 (estimated initial investment) but understanding what's truly required versus recommended matters for your financial planning.


Item 6: Other Fees

This is where most franchisees get surprised. Item 6 lists every ongoing fee—and there are usually more than you expect.

Royalty Fees

The primary ongoing fee, typically calculated as a percentage of gross sales.

Royalty StructureHow It Works
Percentage of grossMost common: 4-8% of all revenue
Flat feeFixed amount regardless of sales
Sliding scalePercentage changes based on volume
Minimum royaltyFloor amount even if sales are low

Key point: Royalties are calculated on gross sales, not profit. A 6% royalty on $800,000 in sales is $48,000—regardless of whether you made money.

Marketing/Advertising Fund

Almost every franchise requires contributions to a system-wide marketing fund.

Typical StructureDetails
PercentageUsually 1-3% of gross sales
ControlFranchisor directs spending
Local requirementsOften additional local marketing required
TransparencyVaries by franchisor

You're paying into a fund controlled by the franchisor. The FDD should explain how these funds are used, but you have limited say in spending decisions.

Technology Fees

Increasingly common as franchises become more tech-dependent:

Technology Fee TypesTypical Range
POS system$100 - $500/month
Proprietary software$50 - $300/month
Website/digital$50 - $200/month
Reporting systems$50 - $150/month

These can add up to $500-$1,000+ monthly before you've paid royalties or marketing fees.


Additional Fees You'll Find in Item 6

Fee TypeWhat It Covers
Transfer feeIf you sell your franchise (often $5,000-$25,000 or % of sale)
Renewal feeAt end of initial term (often 25-50% of current franchise fee)
Audit feeIf franchisor audits your books and finds discrepancies
Training feeFor additional/replacement employee training
Conference feeRequired attendance at annual meetings
InsuranceRequired coverage types and minimums
Relocation feeIf you move your location
Product testingFor new menu items or services

The "As Incurred" Trap

Many fees in Item 6 are listed with amounts "as incurred" or "currently $X, subject to change."

This means:

  • The fee can increase without amending the FDD
  • You're agreeing to pay whatever it becomes
  • Budget projections may understate actual costs

When building your financial model, assume "as incurred" fees will be at the higher end of any stated range, and that they'll increase over time.

Calculating Your True Fee Load

Add up everything in Items 5 and 6 to understand your total fee obligation.

Example for a $750,000 annual revenue location:

FeeCalculationAnnual Cost
Royalty (6%)$750,000 × 6%$45,000
Marketing fund (2%)$750,000 × 2%$15,000
Technology fees$400/month$4,800
Required insurance$500/month$6,000
Total ongoing fees$70,800

That's $70,800 annually—9.4% of gross revenue—before rent, labor, supplies, or any other operating costs.

The Percentage That Matters

Calculate your total fee load as a percentage of gross sales:

Your SalesTotal FeesFee as % of Sales
$500,000$55,00011%
$750,000$70,8009.4%
$1,000,000$86,6008.7%

Higher sales dilute the fixed-fee components, improving your percentage. Lower sales concentrate them.


Questions to Ask

After reviewing Items 5 and 6:

About Initial Fees:

  • What exactly does the franchise fee cover?
  • What triggers additional fees during the opening process?
  • Under what circumstances would I owe additional fees before opening?

About Ongoing Fees:

  • How have fees changed over the past 5 years?
  • What fee increases are planned or anticipated?
  • How is the marketing fund spent, and can I see a breakdown?

About Fee Enforcement:

  • What happens if I'm late on royalty payments?
  • How are audits conducted?
  • What triggers penalty fees?

The Reality Check

Franchise fees aren't optional costs—they're the cost of being in the system. Before signing, make sure you can:

  • Pay all initial fees without stretching your capital too thin
  • Cover ongoing fees from projected cash flow
  • Absorb fee increases that will likely come over your term
  • Accept the fee structure as the permanent cost of this business model

If the fees don't work in your financial model, the franchise doesn't work—no matter how much you like the brand.


Talk to our team about what the process actually looks like at unitlockfranchising.com/get-started.

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